START LEVERAGING PERFORMANCE TV ADS FOR YOUR FRANCHISE
No estimates. No guesswork. This is TV advertising with measurable success at an affordable price.
PROSPECTING
Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.
RETARGETING
Performance TV combines the experience of television with the urgency, targeting, and timeliness of retargeting.
MEASUREMENT
Measure What Matters with Performance TV. We bring the accuracy of digital reporting to television.
THE PERFORMANCE TV EFFECT
INVEST YOUR MARKETING DOLLARS IN PROVEN PERFORMANCE WITH CONNECTED TV
Use connected TV to improve search and social advertising performance. It’s no surprise that fully-optimized connected TV campaigns drive strong conversions and ROAS, but how does storytelling on the biggest screen in the house impact the effectiveness of paid search and social?
We analyzed performance across advertisers who leverage all three channels to find out. The results were clear: Performance TV not only drives strong performance, in its own right— It makes your other performance channels better, too.
22%
increase in conversion rates for paid search after adding performance tv
9%
stronger conversion rates for paid social after adding performance tv
the solution we brought
Generate More Qualified Traffic
Highest-value audiences are brought into the marketing funnel. Our analysis showed that audiences who view connected tv ads spend more time learning about your offering, on average, than audiences who visit by way of paid search or social.
Those who don’t immediately convert become easier to acquire with paid search and social later on.
57%
longer average session duration vs. paid social
21%
average session duration vs. paid search
PARTNERS & TECHNOLOGY
TARGETING CAPABILITIES
Tens of Thousands of Third Party Audiences.
Performance TV is fully integrated with the Oracle Data Cloud, giving you access to constantly-refreshed audience segments we can use to build custom audiences, broken down by interests, demographics, geography and more.
TV INVENTORY
100+ PREMIUM NETWORKS
Premium streaming inventory that elevates your brand equity and drives the best possible outcome.
Anderson Collaborative serves television ads on streaming TVs across the following TV networks based on what they’re watching. This is non-skippable inventory, and is only served on big screen devices.
VERIFIED CONVERSIONS FROM PERFORMANCE TV
HOW IT WORKS
Cross-Device Verified Visits is our partner’s proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you
TARGET USER VIEWS TV AD
User completes an ad (considered viewable by IAB standards) on a household streaming television device.
TARGET USER VIEWS TV AD
Our split-testing approach leads to results-driven decision making and allocation of media dollars towards best performing creative & audience targeting to maximize return on ad spend.
DISPLAY ADS DRIVE USER TO ADVERTISER SITE
RETURNING CUSTOMER RATE
10.43%
136%
Verified ad viewers are then served “device extension” ads on their mobile, tablet, or desktop device from the same advertiser driving them to advertiser’s website.
USER CONVERSIONS TRACKED
CONVERSION RATE
7.26%
81%
By using tools such us google optimize and different page builders, we optimize your landing and product pages to make sure the most amount of users are converting.
Absolute Transparency & Report Accessibility
Our cross-channel marketing dashboard integrates directly with all marketing platforms utilized to produce a centralized view of results. Accessible 24/7 with live data feeds from each channel, you will always know exactly what you’re getting from your business relationship with our agency.
CASE STUDY HIGHLIGHT
MOVING & JUNK REMOVAL FRANCHISE
A nationwide campaign conducted at the end of 2022 with a selection of franchise partners yielded incredible results and opened up a winning advertising opportunity for franchise partners to utilize in their marketing efforts in 2023.
8.18%
Avg. Conversion Rate
$20
Cost Per Lead
5.71%
Avg. Site Visit Rate
1M+
TV Commercials Aired
from those who know us better
ratings & testimonials
SOLVING THE MARKETING PROBLEMS OF TODAY
WITH THE STRATEGIES OF TOMORROW
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Reach All Device Types & Placements
Our advertising reach includes Mobile, Desktop, Native, OTT,CTV, DOOH, and more.
Track The Results That Matter Most To You
Our analytics team will ensure no questions about performance are left unanswered.
Growth-Oriented Marketing & Advertising Built To Scale
We partner up long-term to develop a ROAS model for continuous stable growth and scaling.
Build Notoriety & Awareness With Extraordinary Creatives
We build virality through word of mouth, PR, and social media to get people talking about you
3RD PARTY ACCREDITATION
RECOGNITIONS & REWARDS
Anderson Collaborative has been recognized by mainstream media and 3rd party review websites as one of the top agency teams in Florida, the United States, and beyond.
“Top b2b companies in the state of Florida and Miami”
clutch.co
“Top digital marketing agencies in the U.S.”
designrush.com
“#1 advertising agency in Miami in 2022”
themanifest.com
“Top united states digital marketing agencies”
marketwatch.com
“BEST IN MARKETING ANALYTICS SOLUTIONS”
Goodfirms.co
“THE BEST DIGITAL MARKETING AGENCIES”
influencive.com
“BEST AGENCIES FOR BRAND EXPOSURE”
yahoo.com
“LOCAL EXCELLENCE MIAMI / FT. LAUDERDALE”
upcity.com
3RD PARTY ACCREDITATION
WANT TO GET THE MOST BANG FOR YOUR MARKETING BUCK?
We’re ready when you are. Schedule a free consultation with our team!
INFORMATION
CONTACT US
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